How to advertise a day spa to bring more people in when your spa is on a tiny island?

currently i run a day spa the location is koh samui, thailand. how did i manage to bring more walkin customers when the majority are all customers from international locations not locals or even thais, also advertising in many publications in thailand has not worked since most tourists who come here dont read any publications or articles, most come to eat, sleep, have fun, and get a massage, also asking hotels and restaurants has been tried but they want a large sum of money for it first? can anyone help me, as i am trying to grow my businessHow to advertise a day spa to bring more people in when your spa is on a tiny island?
Ok, the three basics of marketing are market, message and media.





You've identified your market as the tourists. See if you can further tighten that definition - is it primarily the old Norwegian ladies, or the middle aged fat German guys, or what? Who's your best, stereotypical customer? In this process you want to consciously weed out the random people who wander in and cause nothing but headaches.





Next, message. What are these best customers looking for that makes them decide to walk in your door? Why did they choose your spa, today? (hint: ASK THEM). ';Hi, thanks for coming, how did you hear about us? What made you decide to choose our spa, today?'; These answers will refine your message (you might want to read up on the concept of USP). So after you're done, you'll know that ';I want to find 40+ French women who usually stay at these 3 hotels and tell them ';the only spa on the island that speaks native French, has real truffles, and there are no German men allowed'; See?





Media: or, how will you deliver the message. You've already identified many options, but your hangup is cost. Here are 2 things to think about:


1) what's a customer worth to you, in terms of gross profit? So if the French lady comes in, and spends $100, is your gross profit about $50? In which case, how much would you be willing to pay to get that $50 profit? Me, it'd be at least $25, maybe more depending on some other factors. So maybe those large sums of money aren't so high after all?


2) you need to meticulously test and track your markets, messages and media - so that you can say ';I thought my best market would be those French ladies, but it turns out the German dudes spend more on average and are a lot less demanding, plus there's twice as many of them and the hotel only charges $5 per referral versus $20 per at the French hotel.





See?





Now the specifics of the media/ message - you probably already know what works, because that's what the most successful businesses on the island are doing. Expand your view - don't just look at other spas. Look at the restaurants and the scuba/snorkel guys, see who the dominant players are, and find out what they're doing. Maybe even set up a referral for cash deal with them, or something like ';if you buy a scuba day trip, you get a free facial from the spa, and if you buy a spa full day experience, you get a free hour of snorkel kit rental';





Go get started.





ScottHow to advertise a day spa to bring more people in when your spa is on a tiny island?
Hi Ken- one way you can start is by being on a website that promotes spa's in thailand. As I know print media is pretty expensive with low returns but knowing you are in samui. Try www.spasinbangkok.com This is the largest spa portal in thailand and also offers free listings...asaf

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